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About us


Atamira is te reo maori for platform or stage ... I have also dreamed of atamira being a platform for creativity and a haven for beautiful ideas, thoughts and pieces that inspire. 

We are a fresh & eclectic clothing and lifestyle store based out of Raglan, NZ. We started selling as a platform for small and more well known NZ designers in 2007 with the ethos to celebrate good ideas, great design and integrity from Aotearoa and beyond. Every few years we have expanded our offerings and space as we evolved, we are now 4 times the size in a truly beautiful space.

We believe in the products and brands we carry, carefully curating a mix of well-known brands and up and coming independent designers from NZ and abroad. We love to celebrate good design and great ideas in a unique way. Creating a heart felt retail experience, both in store and online, connecting our guests with designers we love and doing things a little bit differently. 

Discover and be inspired by beautiful, eclectic style and intelligent ideas with integrity … its what our customers can feel and love too. We hope our online is a continuation of our 'bricks n mortar' boutique where pieces are styled like a story and flow together from fashion to books to design and wellbeing.

Seven years ago a dedicated mens space has resided in our original store space - Corner Store Raglan. Great style for men based around a love for the sea and inspired living that fits well alongside Atamira. The guys are loving it. 

A haven of good taste, open minded-ness, quality and refined style (& creativity) at every price point our ethos is to provide "something for everyone".
This is important for us, to cater for all socio-economic groups, all ages, all ethnicities -
for everyone to feel welcome and also that they can find something here.  From clothing and shoes, to great books, home & gift ideas.  Hand curating the most interesting, quality, natural fibres we can find, thru our travels and reading for lasting quality and pleasure.

Our customers are humble, intelligent, inspired, growing as conscious consumers, open-minded, culturally appreciative, grateful for good design and their own style, from all over New Zealand and the world. Atamira continues to organically evolve as we discover fresh ideas and grow, and hope you do too. We believe that a well designed product can have a very real and tangible effect on our daily lives, and should be timeless. 

“to live content with small means, to seek elegance rather than luxury, and refinement rather than fashion, to be worthy not respectable, and wealthy not rich, to listen to stars and birds, babes and sages with open heart, to study hard, to think quietly, act frankly, talk gently, await occasions, hurry never in a word, to let the spiritual, unbidden and unconscious grow up through the common … this is my symphony”  

William Ellery Channing  

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