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Influenced by the NZ designer's coastal lifestyle Shelley favours quality over quantity and is drawn to effortless, feminine and thoughtful design focusing on natural textures within a neutral pallet. As a busy mother, traveller, friend and artist she wanted to design a brand that created pieces to transition seamlessly within each facet of her life. A dress to be worn over a bikini to the beach, then paired with some sandals to go out for dinner with friends. 

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